What is a Mobile Enterprise Application Platform?

What is a Mobile Enterprise Application Platform?

What is a Mobile Enterprise Application Platform (MEAP)? Well, this might sound like a quite difficult question at the first sight, but trust us; it’s easier than you ever believed it to be. You come across hundreds of mobile applications in your day to day life; E-commerce applications, social media applications, educational applications…the list just goes on. MEAP is simply a comprehensive suite of products and services that enables the development of such applications. Now that you have got introduced to MEAP, let’s know it a bit more.

One of the major advantages of MEAP is that it simplifies things for you. Most of the MEAP solutions do not need you to write the code, as they use 4GL techniques; making it much easier to write a custom app extension. There is a vast diversity in devices, networks and user groups, making it difficult for the standalone apps to develop mobile software that runs smoothly across diverse platforms. MEAP not only manages this diversity efficiently, but also provides a long term solution to deploying mobility.

MEAP is known to save a lot of time and money by following The Rule of Three. Wondering what’s that? Well, it’s as simple as counting 1 to 3! The Rule of Three implies that:

·         Support three or more mobile applications

·         Support three or more mobile operating systems

·         Integrate with at least three back-end data sources

This rule was developed by an analyst firm by the name of Gartner; and according to it, using this rule will not only save time and money, but will also give a comprehensive strategic advantage.

                                                         

MEAPs provide high-end languages and easy development templates, making it simple rand faster to develop and deploy a business application. Any user who has very less programming knowledge can also develop an app by using an MEAP. That’s great, isn’t it?

Let’s have a glance at some other important features and advantages of MEAP.

Ø  The all in one platform- MEAPs allow easier integration of mobile apps with the unique features and capabilities of mobile devices and peripherals like credit card readers, printers and barcode scanners.

Ø  Compatibility: How tiresome will it be to develop an app for each and every device that launches every other day! Write one code and deploy it anywhere you want with the help of MEAPs. Saves time, money and gives you that extra edge.

Ø  The market is yours: MEAPS in addition to having their own market place also allow you to publish your application in the desired market like Android, Apple…and also enables you to update your application whenever you need to.

Ø  Stay secured- MEAP prohibits unauthorized access and enables data security, in the event of loss or theft of device. It constantly monitoring the mobile environment by generating detailed reports on user usage, devices and apps. The reports can not only be used for surveillance but also to manage various issues in the environment.

Ø  Works even when you are offline: Many mobile apps in the MEAP work independently of a central serves, thus enabling its users to work even when they are not connected to the internet. 

Ø   Strong back-end connectivity- MEAP provides strong connectivity between back-end infrastructure and mobile devices through mobile middle-ware thereby ensuring smooth flow of data to specified device.

Ø   Support for scalability and new technologies – Devices, apps and users keep on changing and hence MEAPS are dynamic in nature too. The open and flexible architecture of MEAPs helps them in integrating easily with the emerging devices.

Ø  Start from a scratch? You don’t need to: Most of the MEAPs come with pre-built APIs or adapters that integrate with back-end enterprise systems.

MEAPS leverage mobile solutions to help organizations compete, grow and generate more revenue. In this modern world of technology, that keeps evolving; no organization would grow/ survive without meeting the needs of the consumers. And MEPs do just that. It helps you in reaching out to your consumers and providing them with what they ask for.